This chapter involvesdata presentation, analysis and interpretation of the study with reference toworking capital management practices and financial performance.
The data collected from all the respondentsis presented and summarized using tables, charts, graphs and descriptivestatistics. 4.1.1Response Rate The overall responserate was 19 out of 22 questionnaires giving a response rate of 86.4 %. Thetotal number of usable responses was 18, which gave a usable response rate of81.
8 %. This response rate was adequately sufficient as it conformed to thestipulation that a response rate of 50 % is adequate for analysis andreporting; a rate of 60 % is good and a response rate of 70 % and over isexcellent (Mugenda et al., 2003). Mostof the respondents were reluctant in disclosing their supermarkets financialdetails hence the researcher had to convince them of confidentiality and notindicating the supermarket name on the questionnaire but had unique identifyingnumbersTable4.1: Response Rate Frequency Percentage UsefulResponse 18 81.80 Nonuseful Response 1 4.
60 Non Response 3 13.60 Total 22 100.00 4.1.2Demographic Data The results showed thatmajority of the respondents (55.6 %) were male while 44.
4 % were female. Thisindicates that majority of the managers and accountants in the Kenyan businessindustry are male although the female percentage has surpassed The World Bank’sMillennium Development goal target of 30 percent female stake in allorganizations.Figure4.1 Responses by GenderOn the age bracket ofthe respondents, majority (11) (61.1 %) were in the category of 30-45 yearsfollowed by (4) (22.2 %) below 30 years and (2) (11.
1%) at the category of 46to 55 years while one did not disclose her age. The information indicates thatmajority of the managers in the supermarkets are relatively young.