This project has been a great learning
experience for me; at the same time it gave me enough scope to implement my
analytical aability. SAR Group is one of the India’s respected business groups.
SAR Group’s name is synonymous with India’s industrialization. SAR group is one
of the leading companies that provide various solutions to both household and
industries. The group would now Iike to focus on the environment and build new
businesses, which can make life more efficient and comfortable for the people.
With this in mind the group aims to set up five key businesses in the areas of
: water, clean technology, telecom, electrical and real estate.
I had started my project by preparing a
questionnaire and then started visiting various regions of Guwahati, Assam in
order to collect the data. I also visited various distributors and retail
outles and had conducted personal interview with the shopkeepers, which further
helped me in understanding about customers’s perception about water purifiers.
At end of the project people will be
knowledgeable about various water purifier, organisations and different
products taking into considerations the sample size in Guwahati region. Project
is a study on the effectiveness of livpure advenisements and its impact on conumer
purchase decision. To get know, a questionairre has been prepared which
contains open ended and close-ended questions. Firstly pilot study has been
done through quetiorenaires. For collecting the data field survey elethod, personal
interview technique has been used. Secondary data has been collected from the
company. The data are presented into suitable tabular forms for drawing
inferences. Quantitative techniques like averages, pencentages, range, two-way
tables, has been applied as per the requirement. The level of preference,
perception of the customers about the product and company were identified by means
of a scoring scheme. For representation of data various charts and graphs are
used as per requirement.