The a higher education course. Although Education can get

The importance of
higher education to society and the workforce.


Education is increasingly
important in today’s world it unleashes ones potential and provides members of
society with the skills needed to face the challenges of society and the labour
market. Education brings better jobs ,higher wages and social benefits. Among  OECD countries 84% of 15 >19 year olds are
enrolled in education but a large proportion will stop before completing higher
education only 41% of 25 >34 year olds 
have completed a higher education course. Although Education can get
very expensive evidence tells us that investing in education is a great choice.

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(New Media
Consortium, 2017)

Education opens lots
of doors it provides individuals a wider array of possibilities in terms of job


On  average among OECD countries 56 % of people
who haven’t completed secondary are employed with it increasing to 82% for
those that have a bachelor’s degree 87% for those with a master’s degree and
91% for those with a doctoral degree. With this in mind the financial return
for those who have completed higher education is around twice as large as for
those that have only completes secondary education.(New Media
Consortium, 2017)

Not only does education
pay off for individuals it also has a major impact on society through greater
tax revenue and social contribution.


Higher education
trends globally


Higher education is
changing globally in a number of ways there is a number of trends that are
taking place including student mobility . Student mobility has increased  massively in the past decade in 2017 around
5.0 million students were studying abroad which was more than twice the number
in the year 2000 (2.1million ) and more than triple the level in 1990.(HODSON, 2018) .


There has also been a
massive growth in distance learning. Education is becoming more and more
assessable you do not have to be in the class room to learn anymore
advancements in technology has enabled people from all over the world access college
courses. Reasons for more students accessing this are strict visa restrictions
in such places like the USA and Britain and a lack of higher education programs
in certain markets around the world.


Adult learning has
also increased dramatically with many adults going back to education because
they now see the benefits and opportunities there is for people with a 3rd
level education. It is also made easier for adults to go back with the advancements
and flexibilities that there are in certain courses. In Australia the number of
people over the age of 45 increased by 15% between 2010 and 2014 (HODSON, 2018).This is one of the reasons career development
centres in higher educational facilities are so important.



Another trend in some
countries Graduate employability.

In certain countries there
has been a trend where many young graduates are unemployed. One may expect in
countries with a low number of graduates that they would receive instant
employment but in many developing countries the opposite is happening  employers doubt the job-readiness of
graduates and as a result unemployment is high. In India for example only 7% of
India’s engineering graduates are job ready (Benson &
Griffith, 2016)


Ireland  and Higher education

While Ireland has over
40 higher education institutions with over 222,618 students enrolled we have a
very good relationship the majority of school leavers in Ireland carrying on to
third level .According to OECD figures Irelands higher education participants
stands at 41 % compared to 33% of other OECD countries .In Ireland between 2009
and 2014 we had the biggest growth in higher education usage because we still
have an issues with high youth unemployment. (Higher
Education Authority, 2017)Irelands younger population stay in education
longer to give them a competitive advantage when looking for job. This is one
of the reasons why the career development centres in these higher educational
facilities are so important for our students to get hired and to be seen as job
ready graduates. Institutes of technology such as DIT has over 20,000 students
being one of  the largest higher
education providers in the state. For these reasons Career development services
within the colleges is very important.


Career Development
Centres Importance in Higher Education DIT

Each higher education
facility has a career development centre

The aim of any careers
development centre is to educate ,support and empower students to manage their
careers . Career development centres can give students a competitive advantage
when starting their careers and will teach them the personal and professional
skills to help them achieve what they wish to do after they leave the higher
education system. Career development centres are becoming more and more
important aspects to our education programs employees want to see job ready
graduates that have the life skills and balance they need in the workplace .

They provide individual guidance and put on workshops and courses and invite in
guest lecturers to help with career development.


Dublin Institute of
technology has over 20,000 students on 10 main campuses

DIT Mountjoy Square,
Dublin 1 DIT Cathal Brugha Street, Dublin 1 DIT Bolton Street, Dublin 1 DIT
Chatham Row, Dublin 2 DIT Aungier Street, Dublin 2  DIT Kevin Street, Dublin 2 DIT 159 Rathmines Road,
Dublin 6 DIT 143-149 Rathmines Road, Dublin 6 DIT Focas Research Institute,
Camden Row, Dublin 8Grangegorman, Dublin 7. Their career development offices
although opporastes in every campus they only have offices in Auingier street
and Bolton street to cater for the two sides of the city.  With this many students  and there being many campuses there are many
challenges for the DIT  careers services
one of the main problems is student engagement this study seeks to investigate
student engagement with the careers development centre in DIT and provide a
series of recommendations.


The next Chapter
critically analysis the literature of consumer behaviour relating to the
services and examines the influencing factors enhancing engagement.










Benson, K., & Griffith, L. (2016).

International Trends in Higher Education 2016–17, 1–24.


Higher Education Authority. (2017). Key
Facts and Figures Higher Education 2015/16. Retrieved from



HODSON, A. (2018). Top Three Trends for
Students in Higher Education. Retrieved January 17, 2018, from


New Media Consortium. (2017). Horizon
Report – 2017 Higher Education Edition. Horizon Report. 978-0-9968527-5-3