Success and attractive business plan can ensure this is

Success of an enterprise is greatly enhanced by
a vivid and exhaustive device called a business plan (Malcotsis,
2002). A business plan is defined as a document that depicts firm’s products’ and services’
portfolio, market forecasts, financial position and
budgets, production techniques and ways of attaining her
goals (Ward, 2016). The plan comes in handy when planning to actualize
entrepreneurial ideas or while expanding an already functioning business.
It is the aim of every entrepreneur to start a business whose prospects are good enough to ensure sustainability.
A clear and attractive business plan can ensure this
is accomplished (Rogoff, 2007). It is dynamic and is frequently updated
when necessary at any given instance. An effective business plan should
thoroughly evaluate the target market and competition stiffness. It should
provide a concise summary of the enterprise and depict
innovative ways for marketing, running, funding and managing the business (Ward, 2016). It should reflect the need of the firm and be achievable, informative and compelling to get
all parties to the business committed.  A business plan has numerous
applications for the corporate realm. The uses are broadly classified as either
internal or external. Internally, the plan is used
to; conduct SWOT
(strengths, weaknesses, opportunities and threats) analysis for enhancing
performance, harmonize the plans and
operations of different sections in big companies,
inform employees about the company
by evaluating the past and/or recent performance and
trends and provide a firm basis for decision making exercise on the
satisfaction of the business (Crego, Schiffrin, , 1995).
Externally, a business plan informs the stakeholders and
customers of mission, vision, objectives, performance and
firm organization. Furthermore, it is quite useful when outsourcing for
funds to start or expand a venture
(Crego et al., 1995; Malcotsis, 2002). Hence, a
business plan should compel and inform the audience in a way that is easy to understand. Moreover, it ought to be realistic to realize its purpose.
Farm Machinery Manufacturer Business Plan and Cosmetics
Manufacturing Business Plan are selected for this study. A brief
overview of each plan is detailed in the outline
section.  Farm Machinery Kouros Brothers Ltd (KBL) is a Cyprian
based firm that provides a wide range of agricultural
commodities and services. It is a producer, an importer and
a legal retailer of a collection
of heavy-duty agricultural instruments. It is
the only authorized intermediary for major European agriculture
producers. The company has wide markets extending to
the Middle East as well as Syria. The firm has spotted a new opportunity and intends to seize it. The government plans to provide incentives amounting to
256 million Euros for agricultural producers that intend to acquire the
state-of-the-art technologies to add value of their
products and consequently fetch high prices on the
market (Bplans, 2017a). The business plan intends to communicate
the potentials of the firm, to showcase the company’s
good image and her expanding market shares and to stress the need for
funding to aid in the expansion. The firm boasts of
attractive returns and assets, but lacks adequate capital to acquire the much
needed exhibition machinery to cater for the anticipated huge
sales’ potential due to the incentive funds. The firm
has identified a list of proven buyers of the new
technology. The firm is under desirable pressure for expansion
to fully cater for the widening market demands. As a result, the
company is looking for funding of about £50,000 to realize
her mission.    Cosmetic plan Blue spa, owned
by Brunner’s family, is a US firm based in Oregon State.
The corporation “has created a brand concept consisting of both
skin care and athletic apparel utilizing multiple channels of distribution”
(Bplans, 2017b). The firm has an eye on the untapped
market niche. Currently there exists no brand
that is all-inclusive as far as the beauty and fitness
products are concerned in this industry. For instance,
women customers have been conspicuously neglected in the fitness clothing and
auxiliaries. This presents the firm with a glorious opportunity
to establish and roll out growth plans for the idea. The
brand is mainly targeting educated women from their
mid-twenties to mid-sixties with special concern on healthy living and
maintaining fitness. The firm intends to accomplish her goals by being
innovative in marketing and bolstering herself on quality production
techniques. This business plan presents their
market analysis, value proposal and marketing
plans. The plan foresees a pay-back period of 3 years. They are
looking for investors to fund the establishment of the brand.