Stereotypes are characteristics ascribed to different groups of people

Stereotypes
are characteristics ascribed to different groups of people or assumptions based
on generalisations about groups of people. It is like a mould of our mind to
think only in a certain way, the over generalised belief about a particular
group or class of people, it helps to simplify the social world by reducing the
amount of thinking when we meet new people, and so we ignore differences
between individuals. It helps information processing easier by letting the
perceiver to trust on earlier knowledge instead of new information. Types
of stereotypeThere
are different types of generalisation practice of stereotyping which are of
negative and positive effect, most of the stereotypes has been predominantly
negative. The different types of stereotypes are of race, nationality, gender,
children and elderly, the most common types of stereotypes are racial
stereotypes, and gender stereotypes. Racial
stereotype:Racial
stereotype are the over generalized assumption of qualities of group of people
based on their race, culture and ethnicity. Racial
stereotyping, prejudice, and discrimination reflect the human tendencies to
conceptualize and value certain configurations of phenotypic features
differently, and act on these thoughts and feelings in our interactions with
members of racial categories (Maddox, 2006 http://www.apa.org/science/about/psa/2006/04/maddox.aspx).Being
in one community or group and generalizing other community or group for the
experience with few individuals of that other group, example from the west the
blacks are stereotyped as gangsters or rappers and the red Indians as alcoholic
and uncivilized. In India the north east people are called Chinkis, Momo,
Nepali etc and the south Indians are called Madrasi. Gender
stereotype:The
over generalization of the gender attributes, roles and differences of each
gender. The children influenced and accept
gender stereotypes from elders. Gender roles are to get socialized; the
parents, teachers, peers, religious leaders, and the media educate and pass
along gender stereotypes from one generation to the next. It influences
children more on differentiating products for men and women or to put gender
label for each products from early childhood itself. In a study conducted by
Broverman, Clarkson, Vogel and Rosencrantz (1972) they identified that most
people described certain character traits which a man or a woman should have in
order to be socially acceptable. Stereotypes
pave the way to sexism, the idea that one sex is superior to the other. Male Stereotype:Men
depicted as the breadwinner of the family the financial provider who goes for
work. Men depicted as good in sports, ahead in technology and physically strong
who has control over the family. Men are also shown as insensitive.  Female
Stereotype:When
the male go for work the women has to take care of the household chores like
cooking for all of the family members cleaning and washing. Women are not
allowed to cross the threshold of home, and her desires were suppressed and not
so independent in taking decisions. Advertising brought the paradigm of
perfection as what women are and what women should be. They persuaded women by
showcasing youthfulness, fairness and good shape as beautiful female models in
the kitchen. Advertisements use women as spice to add flavour for the message.
Women depicted as sex element, who loves shopping, gossiping and also as bad
drivers. Transgender
Stereotype:Transgender
also known as Hijras are often portrayed as over sexualized, uncontrollable
freaks. A familiar sight on Indian streets,
wending their way through traffic-choked roads, in their eye-catching saris and
makeup. They alternate between flirtation and aggression begging for money. The
Hijras traditionally are viewed as auspicious, bestowing blessings on newlyweds
and newborns. Hijras were recently
recognized as part of a third gender in a landmark ruling by the country’s
Supreme Court.(http://www.npr.org/blogs/parallels/2014/06/17/323026150/indias-transgender-community-turns-seat-belt-safety-into-video-hit)