Since most of these companies arein an international market they have to meet different social standards.
In theUK they have recently banned fast-food commercials during children’s televisionshows8 . (Appendix A) This is a response to the growing obesity epidemic. TheUnited States is more relaxed than most other countries, however, health trendsare shifting and being health-conscious has increased significantly in the lastfew years.
This trend is expected to increase until 2019. (Appendix B) Theyhave received some backlash from parents who accuse companies like McDonald’sand Burger King of trying to brainwash their kids by offering toys in theirhappy meals9 . They target children by enticing them with toys while the happymeal food is very unhealthy. No legislation has passed yet, but Morgan Spurlockdid target McDonald’s in his documentary Supersize Me. Peyton Manning is themain spokesman for Papa John’s and they have tried to capitalize on commercials mainly duringfootball season.
Some pizza restaurants now also offer gluten-free dough forcustomers that prefer something a little healthier10