since.Miuccia Pradafamously said, “Fashion is about the way we compose ourselves everyday.”It’s hard not to relish that fashion is a way of projecting an imageand appearance to the rest of the world. It’s a language filled with indigenoustreasures and heavily influenced by pop culture, political attitudes andinspiring style icons of the time. Fashion was an actof liberation for the women of the 1920s, where the movement allowed them tofight for change, where women are freed from the confines of the corset andnormalizing the idea of trousers. Coco Chanel was one of the many designers thatwent on revolutionizing that idea by creating little black dress and silkgarments with masculine-cuts. While designers like Jeanne Lanvin on the otherhand introduce the world to intricate trimmings, lavish embroideries, andbeaded decorations.
Katherine Hepburn elevatedthe androgynous trend even further with her take masculine shirt and loosefitting trousers, making her the fashion icon of the 1940s. Thanks to theeconomic stability; the 1950s welcomed glamour fashion once more with addition oflace accents and shimmering ruffles to the mix.Going into the latefifties and 1960s mini-dresses and maxi-length skirt outfits entered the scene.Mary Quant was one of the big name of this ‘rebellious’ mod movement, where sheis widely credited for creating the iconic mini-skirt.
Mod styled dresses withshort skirts and bold, colorful patterns truly defined the era and designerslike Emilio Pucci became notorious for putting the trend on the map. Flowing bohemiandresses flare trousers, and embroideries took centre stage in the late sixtiesand seventies. Hippie lifestyle was at its finest, drawing in the free-spiritand non-conformity to fashion with thought provocative psychedelic ambition (thinkJoni Mitchell).
In 1973, Diane Von Furstenberg launched her signature wrapdress, now a classic; it stood the test of time and hardly ever “goes outof style” as it’s just universally flattering to women of all type. From disco music to punk rock, at this point lookswere highly influenced by music stars and movies. The 1980s was a time of its’own’ unique fashion. It’s a DIY era fuelled by bands like the Sex Pistols, popsensation like Madonna and Cyndi Lauper, movie star like Molly Ringwald anddesigners such as Vivienne Westwood. Then there’s the art of power dressing,where it’s socially acceptable that women could wear masculine blazers and bigshoulder pads became order of the day. It’s sometimes hardto fathom that fashion went through a phenomenal change in such short amount oftime. Less became more in the 1990s, where it gave way to stark minimalism andlater the anti-fashion movement influenced by once again, music with theintroductory of grunge, punk, and hip-hop into the line. Silhouettes becamemore subtle in the sense there were more unfussy volumes and simple lines.
Colour palettes were reduced to a basic shades ranging from earth tones and fewtouches of color, textiles were innovative in the sense that most produce camewith an environmentalist attitude, resulting in a total urban look. The constant search for the new acknowledgesthat there has never before been a time like this in fashion. The digital worldhas changed the way people view fashion. The world is completely differentbecause of technology and global access to information; social media,Instagram, Facebook have never been more relevant. Hence, fashion is everywherenow.
We are as much consumed by thesartorial elegance of others as ever before, seeking style refuge from ourstyle icons. While many may stay away from trends, intent on maintainingoriginality, we still find ourselves going back in time to recycle trends fordecades ago. Why? Because fashion is not a revolution, it’s an evolution.