SEO you can follow to up your SEO ranking

 

SEO is an integral
part of digital marketing for increasing your website’s search engine ranking.
The main goal for performing SEO is traffic and conversions. Here are some
constructive Tips & Tricks that you can follow to up your SEO ranking in
2018.

 

 

1.    
Keyword Research:

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The best way to
initiate SEO process is with keyword research. This is the most important strategy
to improve ranking. There are various tools that can be used for researching
keywords, some of the most important ones are

 

·       Google Keyword Planner Tool – to know average
search volume and competition

·       Google alerts – to know the most trending
topics

·       Moz’s Keyword Explorer – unique features and
metrics

There are many more
tools that can be used, feel free to explore different tools.

 

2.    
How To choose Keywords?

There are various
factors that one should consider while choosing the right keywords but some of
the main ones are

 

·       It is essential that chosen keywords should be
relevant and specific to your business.

·       Using long tail over short tail keywords to
convert visitors into your potential customers.

·       Understand which keywords are driving traffic
for competitors and choose them wisely.

·       Choose keywords based on location and search
volume for better optimization.

 

3.    
Content Strategy

After choosing the relevant keywords now it’s time to focus on content
creation using those keywords. Some major points to remember while creating
content around keywords

 

·       The most significant part of any content is the
introduction – it should be short and crisp, to gather attention of readers.

·       Understanding your target audience is very
crucial while writing content.

·       Keyword density should be between 1 – 3% to
rank well and avoid stuffing.

·       It’s vital to use images and videos to keep
readers engaged.

 

 

4.    
improve SEO results with Blogs

Since all major
keywords can’t be targeted, it’s important to distinguish between primary and
secondary keywords. Using secondary keywords in blogs help in creating more
traffic.

 

·       The more one targets keywords, the higher one
can rank.

·       Using images with alt text for effective SEO

·       Adding video to engage viewers

·       Relevant content is the key for writing quality
blogs

 

5.    
Internal Links (On- Page – Optimization)

Linking from one page
to another within the same domain and trying to link the most important pages
of your website to the other pages of your website is called internal linking.
Benefits of internal linking

 

·       Helps to distribute traffic to all different
pages of your website.

·       This indeed helps in user migration.

·       The primary objective of internal linking is to
Notify Google the importance of your main pages.

·       While linking it’s important, to use the relevant
Hyperlinks and Hypertext.

 

 

6.    
Back Links (Off – Page – Optimization)

When
we get a link(reference) from another website, it helps improve SEO ranking.
But there are certain criteria for that

 

·       It is important to get backlinks from quality
sites – to improve your Domain Authority & Page Authority

·       Get links from relevant sites

·       Backlinks indeed help Google bots to discover
links to your site and index them.

 

7.    
How to get backlinks?

 

·       By writing good quality articles

·       By commenting on people’s blogs

·       blog directories – you can submit your blogs

·       forum signature & article submission

·       link exchange – but only one backlink from one
domain will be helpful

 

8.    
Importance of Google Algorithms

To
improve SEO performance, it’s crucial to follow Google Guidelines and make sure
none of them are violated. There are various algorithms some of the most
important ones are

 

·       Panda – reads contents and checks for duplicity
and thin content

·       Penguin – ensures links are correct and not
irrelevant

·       Hummingbird – Helps Google to understand search
queries and provide relevant results.

·       Pigeon – provide more relevant and exact local
search results based on distance and location.

 

9.    
XML Sitemaps

Sitemaps inform search engines about pages available on their sites for
crawling. It is a directory with all the different URLs of all the pages of the
website.

 

·       Is important for easy navigation and for better
visibility.

·       It helps Google to find out all pages and index
the same.

·       This indeed improve your page authority.

 

10.  Mobile
Responsive

Your
website should be optimized to ensure that it’s functional across all devices.
It is important to

 

·       Set up AMP – Accelerated Mobile Pages

·       Check page loading time/speed

·       Optimize the site design

·       Avoid pop-ups – this will help in maintaining
the bounce rate

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 10 Effective SEO Tips and Strategies for 2018

 

SEO is an integral
part of digital marketing for increasing your website’s search engine ranking.
The main goal for performing SEO is traffic and conversions. Here are some
constructive Tips & Tricks that you can follow to up your SEO ranking in
2018.

 

 

1.    
Keyword Research:

The best way to
initiate SEO process is with keyword research. This is the most important strategy
to improve ranking. There are various tools that can be used for researching
keywords, some of the most important ones are

 

·       Google Keyword Planner Tool – to know average
search volume and competition

·       Google alerts – to know the most trending
topics

·       Moz’s Keyword Explorer – unique features and
metrics

There are many more
tools that can be used, feel free to explore different tools.

 

2.    
How To choose Keywords?

There are various
factors that one should consider while choosing the right keywords but some of
the main ones are

 

·       It is essential that chosen keywords should be
relevant and specific to your business.

·       Using long tail over short tail keywords to
convert visitors into your potential customers.

·       Understand which keywords are driving traffic
for competitors and choose them wisely.

·       Choose keywords based on location and search
volume for better optimization.

 

3.    
Content Strategy

After choosing the relevant keywords now it’s time to focus on content
creation using those keywords. Some major points to remember while creating
content around keywords

 

·       The most significant part of any content is the
introduction – it should be short and crisp, to gather attention of readers.

·       Understanding your target audience is very
crucial while writing content.

·       Keyword density should be between 1 – 3% to
rank well and avoid stuffing.

·       It’s vital to use images and videos to keep
readers engaged.

 

 

4.    
improve SEO results with Blogs

Since all major
keywords can’t be targeted, it’s important to distinguish between primary and
secondary keywords. Using secondary keywords in blogs help in creating more
traffic.

 

·       The more one targets keywords, the higher one
can rank.

·       Using images with alt text for effective SEO

·       Adding video to engage viewers

·       Relevant content is the key for writing quality
blogs

 

5.    
Internal Links (On- Page – Optimization)

Linking from one page
to another within the same domain and trying to link the most important pages
of your website to the other pages of your website is called internal linking.
Benefits of internal linking

 

·       Helps to distribute traffic to all different
pages of your website.

·       This indeed helps in user migration.

·       The primary objective of internal linking is to
Notify Google the importance of your main pages.

·       While linking it’s important, to use the relevant
Hyperlinks and Hypertext.

 

 

6.    
Back Links (Off – Page – Optimization)

When
we get a link(reference) from another website, it helps improve SEO ranking.
But there are certain criteria for that

 

·       It is important to get backlinks from quality
sites – to improve your Domain Authority & Page Authority

·       Get links from relevant sites

·       Backlinks indeed help Google bots to discover
links to your site and index them.

 

7.    
How to get backlinks?

 

·       By writing good quality articles

·       By commenting on people’s blogs

·       blog directories – you can submit your blogs

·       forum signature & article submission

·       link exchange – but only one backlink from one
domain will be helpful

 

8.    
Importance of Google Algorithms

To
improve SEO performance, it’s crucial to follow Google Guidelines and make sure
none of them are violated. There are various algorithms some of the most
important ones are

 

·       Panda – reads contents and checks for duplicity
and thin content

·       Penguin – ensures links are correct and not
irrelevant

·       Hummingbird – Helps Google to understand search
queries and provide relevant results.

·       Pigeon – provide more relevant and exact local
search results based on distance and location.

 

9.    
XML Sitemaps

Sitemaps inform search engines about pages available on their sites for
crawling. It is a directory with all the different URLs of all the pages of the
website.

 

·       Is important for easy navigation and for better
visibility.

·       It helps Google to find out all pages and index
the same.

·       This indeed improve your page authority.

 

10.  Mobile
Responsive

Your
website should be optimized to ensure that it’s functional across all devices.
It is important to

 

·       Set up AMP – Accelerated Mobile Pages

·       Check page loading time/speed

·       Optimize the site design

·       Avoid pop-ups – this will help in maintaining
the bounce rate