Over the years Instagram has grown highly popular and has millions of usersacross the world. The users not only include individuals but alsocorporations.If you have a product or service you’re willing to sell, promote or evenadvertise, Instagram makes it super easy for you to reach out to thousandsof people (even millions if you’re doing it right) and spread awarenessabout your product or service.”*Social media is here. It’s not going away; not a passing fad. Be whereyour customers are: on social media*.” – Lori RuffAll you need to invest is a bit of your time (and maybe some money) andfollow these pro tips I’m about to pass on to you.*1.
Make A Business Account*The first thing you need to do is make a business account with a name thatcorresponds with your business if your business name (the name of yourcompany) is already taken. Make sure you upload a mesmeric, appealing andcaptivating display of your company because the visuals come first whenpeople look at your account. Also, fill in all the details (minor thingslike adding your city to your profile can help) and don’t forget to add alink to your website.*2. Focus On Your Followers*If you’re just starting out and you don’t have any (or many) followers, oryou’re looking to amplify your fan base, there are a couple of things youcan do that will aid you. You can start by choosing your target audience,these are the people for whom you’re posting, and want to inform, or keepupdated about your product or service.If you know a celebrity or someone influential with an enormous amount offollowers ask them to ‘mention’ you in their post and see followers pouringin by the hundreds.
Just keep your product unique and authentic and youmight just get lucky with a ‘mention’.*3. Time For some Homework*Now check your competitors out and see what kind of content they areposting. To increase your followers you can go ahead and follow people whofollow your competitor since they already like products in relation to yourgenre.*4. You Have To Care, Even If You Don’t*Retaining your followers is an entirely different concept.
..in order foryou to increase your fan base, retain followers and make sure they stayloyal, you have to base impeccable communication and show them that they’reimportant to you and also that you care. You can do so by ‘mentions’ as inmentioning or tagging them in your posts and making them famous.
*5. Any Publicity is Good Publicity*You also should (and almost have to) reply to all of your ‘mentions’ wherepeople have mentioned you in their posts, this indicate a personal andintimate relationship with your customer on an individual level, also, itwill make them feel important. Make sure that you reply to negative’mentions’ too, this shows that you want to find out why the consumer isupset and establishes while demonstrating that you’re looking to improve.*6. What To Post And How*Instagram allows you post snapshots, imagery, and videos which can varyanywhere from 3 to 60 seconds duration wise. Make sure you use creativeillustrations that are enticing, gravitating and resonate with your brand.
Post happy photos of your employees, this brings forth a sense of yourbrand as a big family.”Make it simple. Make it Memorable. Make it inviting to look at. Make itfun to read” – Leo BurnettYou can also post behind the scenes pictures of your employees having fun.Make sure you post fun pictures of how your product is used in real life,this creates a sense of actuality and genuineness of the product and forit, also showing authenticity at the same time.*7.
Weapons Of Mass Success*Tools like webstagram (https://websta.me/tag/webstagram) allow you topinpoint influencers (people with rich followers) pertaining to your genreof products and services, accommodating you to make a choice betweengetting in touch with them or stealing their followers. Make sure you postconsistently and decide on the timings you want to post, this is a crucialand integral part and should be done with utmost discipline and vigorousplanning, choose appropriate timings which in which a maximum number ofyour users are online so that your content appears first.*8. Stories Are Better*Convey your message and post in a story like format because on apsychological basis humans love stories and it’s been proven to captureattention and likeability.
As Seth Godin said “Marketing is no longer aboutthe stuff you make, but about the stories you tell.”*9. To Wrap Things Up *These tips and tricks will help your grow your business, followers, accountand bank balance. To summarize everything; get a business account, followinfluencers, steal competitor’s followers, post consistently, use toolslike webstagram, fabulous etc.
, upload marvelous pictures and videos,choose your posting timings and post in a story format.If this blog helped you, do like our blog and follow us on our facebookpage so that you can read more great content like this. If you’re stillreading this, have a great day.