Nowadays, in many parts of the world, especially in industrialized countries, advertisements is becoming increasingly popular. For many people, advertising a product is beneficial to consumers. Others, however, say that advertisements can harm people in some ways. In this essay, I will look at both sides and try to draw conclusions. On one side, there are a number of obvious benefits that advertisements would make. Firstly, advertisements let the customers get to know a product or service, since they tell the consumers the function of the product, how to use it and what kind of people it caters to. Secondly, advertising helps shoppers conveniently decide what to buy due to the various choices it provides. In addition, supplemental information is often attached with the product to help the shoppers choose the most reasonable option. Turning to the other side of the argument, advertising sometimes exist many drawbacks. To begin with, overspending may be led by advertising. Some items on sale are too watseful to miss, especially some sales advertise “buy two get one free”. As a result, buyers are so excited that they watse so much money on non-essential items. Furthermore, in order to increase the profit, many attractive advertisements are made unrealistic and overstating in comparision with the real product. This advertising tactics have made a large amount of consumers lose the trust to those promotional pictures since the products do not reach their expectations. To sum up, there are clearly both positives and negatives of advertising. While advertising extends the customers’ knowledge about a product, at the same time simplify the way shoppers choose the suitable items, advertisements can cause us to want more or even lead to the disapointment and annoyance. In my opinion, I believe the benefits in terms of advertising would eventually outweigh any negatives, unless the customers do not have any awareness or responsibility for their money.