3MUSIC MARKETING 343MARKETING ACTION PLANOVERVIEW OF PRODUCTFor this Assignment my product is that I would be selling myself to make beats for people who require this for their lyrics, songs, advertisements, films, etc. I have picked this product because I am good at it and I love making beats. I would be looking to sell my product to anyone who is interested. This gives me a huge range of customers so I am not limited. I would aim to advertise on social media.
All the usual platforms…To begin with i will make a few different types of beats – some which could be used for songs, some perhaps in adverts and films. I would use different genres. These would be on soundcloud so people and hopefully future customers and listen to them to get a taste of what I can create.TARGET AUDIENCEMy product is not based at a specific target except those in need of beats to go with lyrics/songs.The audience can be young or old and require any time of genre of music.MARKETINGBelow is an example of text and images I would use on social media sites to promote myself.I would also print some leaflets and business cards and go to places to listen to bands and singers.
Whilst there I would try to talk to people and hand out my flyers.JCW BEATSThe world at your ears…..
“My name is Jamie, I was born and raised in London. I have been producing for 5 years. My main genres of music are Hip Hop, Trap, RnB and Dancehall. I provide custom and original production for artists. In my production I’m using KRK Rockit 5, MacBook Pro, Ableton Live 9 Suite, Push 2, Akai LPK25 and I also have passion and love of music.I am also very experienced at programming rhythms and creating beats. I regularly use many different beat creation software packages, including Reason, Stylus RMX and BFD”PROMOTIONAL TIMELINEBelow is an example of a timeline I would set up to sell my beats:FOUR MONTHS BEFORE LAUNCHGet advice: Start talking about your product to my mentors, people in the real world, and potential customers. Customer development: My product should be a reflection of my customers.
Think about Who it’s for?What does it do?Why it’s better than similar products?THREE MONTHS BEFORE LAUNCHCreate a launch plan: Work backward from my goal launch date and think about every step and marketing activity I need to take to make sure the launch is successful.Create launch content: Think about all the collateral I will need to sell the product and start drafting copies,Demo decksProduct screenshotsSales materialsWebsite updatesEmailsSales pagePick my channels: Find out what channels my customers hang out the most, pick two or three of those, and focus my efforts there. Channel examples include:Specific social media channelsProduct HuntFind promoters/affiliates: Look for influencers in the industry who might be interested in helping out. TWO MONTHS BEFORE LAUNCH:Start building anticipation: Create a landing page about the product with a “stay in touch” opt-in form.Put a banner on website hyping the product that links to the product landing pageTalk to your social media followers: Ask them questions to make sure you’re still on trackFinalize launch content: Take all the customer information you’ve been gathering and make sure launch content is still on par. Ask a friend/hire a professional to look over it and edit to make sure it launch worthy.
Start seeding social media: Post teaser videos and images on social channels, blog posts, etc.ONE MONTH TO BEFORE LAUNCH:Announce the launch: Start your email sequence to your opt-in list.Set up your opt-in form for your blog main page.TWO WEEKS TO LAUNCH:Set up shopping cartResearch paid traffic: Facebook Ads, Google Ads, etc. if interested.Create sales funnel: For people who click to opt-in and for after they’ve purchased.
Create thank you page: For people who purchased.ONE WEEK TO LAUNCH:Set up product if need to.Check all links! Before launch, do a final check to ensure that everything works– buttons are functioning, forms are working, copy and creative looks good, etc.WEEK OF LAUNCH:Keep sharing on social media and through email list.Make launch an event: Host a webinarHit the podcast circuitHost a TwitterChatRelease a new (longer-than-a-teaser) promoRISK ASSESSMENTI would make a risk assessment for me to think about before launching this product.
Here is an example:-(taken from http://resumeh.unicloud.pl/risk-survey-template.
html)BUDGETI would also make a budget setting out my expenditure and proposed income. The main cost would be software and going to places to promote my product.