In and exciting content on film. The new generation

In this essay I shall be investigating in what regards is new Hollywood new. I will also be exploring the circumstances for which pushed the evolution and expansion in the world of Hollywood. The phrase ‘New Hollywood’ referred to a period in Hollywood full of relative experimentation. It is sometimes also known as and referred to as the Hollywood Renaissance, and took place during between the late 1960s and late 1970s (Smith, 1998: 10). After the collapse of the film studios in the 1950s, box office takings and ticket sales were steadily dropping, and the films that were being produced failed to capture the imagination of their audience.Television was fast becoming the preferred way for the american public to watch entertainment on screen. In an attempt to attract the public back into cinemas, the studios, invited a new generation of filmmakers, many of whom had started their career in television, to make new and exciting content on film. The new generation of directors and producers, were influenced by the experimental films being produced in Europe with the French New wave, and they also drawed inspiration from the films of Classical Hollywood. The new filmmakers changed the American cinema with their gritty, often violent realism which was made possible after the hays code was dropped. Filmmakers saw their films as forms of artistic expression, and a way of exploring issues surrounding society in the United States of America. (McLean, 2009: 1)One of the key factors in the development of ‘New Hollywood’ was the end of the Motion Picture Production Code (nicknamed the Hays code after the director of the Motion Picture Association of America, Will H. Hays). The Motion Picture Production Code  was written in 1929 by Martin J. Quigley, and Reverend Daniel. The code was officially accepted in 1930 by the Motion Picture Producers and Distributors of America also known as the MPPDA, the Production Code presented guidelines governing American movie production. (L J Leff, 2012)The code implemented a series of rules grouped under the headings Crimes Against The Law, Sex, Vulgarity, Obscenity, Profanity, Costume, Dances (i.e. suggestive movements), Religion, Locations (i.e. the bedroom), National Feelings, Titles and “Repellent Subjects” (extremely graphic violence). (Brooke M, unknown)But if a studio failed to follow the rules of the Hays code they would be fined $2,500 (around $25,500 in today’s money) and the film may have been condemned by the Legion of Decency and possibly boycotted. (Corey M, Corey D, Ochoa G, 1992)