Havingworked in various sectors namely E-commerce, Education and Consulting indifferent geographies, I have come to realize that as data transformationcontinues to evolve in today’s dynamically changing environment,decision-makers are confronted with unpredictability in the face ofinternational competition.Learning analytics is a necessity to keep up with latest trends. My education and experience haveserved as a stepping stone to my passion for analytics. I pursued my Bachelors in Computer Engineeringat Rajagiri School of Engineering and Technology. After graduating with First Class, I kick-started mycareer as a Programmer Analyst Trainee at Cognizant. The first step towards aligning mycareer to a highly analytical role was joining the Selection Monitoring team atAmazon. Here, I was involved in data and text mining by using XPath queries toadd new products to the Amazon catalog.
I also designed an automation tool (inPython) that processed up to 50k rows of data per second and reduced man-hoursby 40%, still continuing to be used today. Facilitating the launch of theParts-Finder – a game-changing tool that revamped a user’s search experience onAmazon further piqued my interest in analytics. I realized the enormouspotential that exists in transforming data to create new experiences for millionsof online users. As my team grew from 3 to 20+ employees, I leveraged thisopportunity to lead, manage and train new members.
Inmy current role in a Marketing Consulting start-up, I gather data to gaincustomer insights and provide digital marketing solutions to a diverse set ofclients, driving high quality traffic to websites using Google Adwords andAnalytics. Transforming data to intelligent insights, I optimize campaignsbased on metrics such as conversion rates, cost per lead and keyword patterns. Withalumni from India’s best Business School as my mentors, I am learning to solveproblems from a strategic point of view. Simultaneously, I also got involvedwith Teach for India as a Research and Impact intern where I analyzed alumnidata to help fellows identify challenges they faced to adopt career paths. Myshort-term goal is to become an Analytics Consultant in a Consulting firm bycombining prior experience in consulting with a stronger foundation inanalytics.
Long-term, I hope to start my own Analytics firm to harness thepower of data to help companies make better decisions by incorporatinganalytics and user behavior. Theknowledge gleaned from an MS BAIM from the prestigious Krannert School ofManagement perfectly aligns with my career objectives. The course ‘PredictiveAnalytics’ taught by Professor Matthew Lanham will help me develop acompetitive edge in the detection of reliable patterns and forecast outcomesbased on data. The program’s experiential courses will provide me withempirical skills through real-world examples.
Lastly, I aspire to bringprofessional diversity and valuable life experiences to the Purdue Community.As an alumnus, I hope to help applicants make better decisions by sharinginformation regarding my academic experience, and students with careeropportunities by speaking to hiring managers.