Hameedia in Sri Lanka. Hameedia is the hub of

Hameedia has establisheditselfias a leader in providinghighyquality custom tailoredand ready-made clothing options for men, to help them dresstheir very best on every occasion.

Hameedia wasestablished in 1949 and has become a leading menswear brand it isidentical with style and quality. Since its origin is 67 years ago,the company has achieved a remarkable growth and today the Hameedia brandis a domestic name across Sri Lanka and is rapidly gaining popularityaround the world.  This report reveals aboutthe innovative man who made the identical brand to the Sri Lankan fashionmarket which calls HAMEEDIA, Mr Fouzul Hameed. The interview that had withMr Hameed is the basement for this report. Other than the interview,this report contains lots of facts and information gathered via the internet,magazines and videos from the you tube. This is an analysis of identical personwho kept remarkable foot print to the Sri Lankan clothing industry. “God made man & Hameedia clothed him”.Hameedia was established in 1949and has become a leading menswear brand in Sri Lanka as well as internationallywith the quality, custom design and efficient service providers and theyrenowned in men’s wear including the brands Le Bond, Envoy, Signature,Raymond, Lee and Adidas, raising standards in the retail clothing industry inSri Lanka.

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 Hameedia is the hub of fashion & creativity of menswear.  In our story the hero is well known men’sfashion ware supplier and Managing Director of Hameedias Mr Fouzul Hameed. As perthe known history and the conversation had with theMr.

Fouzul Hameedia, it was a family business creditedwith turning his father’s tailoring shop into a network of boutiques that owns Sri Lanka’s top men’sfashion brands. Passed down from his father to Fouzul andhis two brothers who have equal stakes, the firm’s annual turnoveris edging towards  3 billion rupees in the last financial year.  With the strength of two brothers and themother with the vision of looking after the business as afamily with the scale of international ambition the chief visionaryand the managing director Mr Fouzul made Hameedias as asonorous name in a Sri Lanka as well as internationally.  After years of hard marketing, Hameedia has influenced some oftheir core market, the rich and the middle class, that their waresput heads together sophistication and class. Mr Fouzul was in the extremeposition of raising design literacy among men, holding grooming workshopsfor male staff at private firms and using every available mediaopportunity to sublimely reinforce the fashion message. But thatwas only one half of the early challenge when Hameedia wasbuilding its own stable of brands.According tothe Mr Fouzul, challengesare the opportunities to make the man strengthen and maturedfrom the experiences.

He did not fear to challenge thechallenges and he was pacing slowly towards the challenges.  He decided only to retail their ownoriginal brands, when the entire market was dominated byfake brands or flitted duty free stock lots fromreadymade clothes factories manufacturing for export. “You struggleto come here, but there is no respect for a brand, instead the fakesare flooding the place and a lot of people made money. So youget really fed up,” says Hameed who launched his firstbrand LeBond in 1990, at a time when Colombo’s smartest clothesretailers and department stores were stocked full of cheap reproductionsof international brands or duty free stock lots bring in out offactories manufacturing for export.”I dream too much,” says Fouzul.

“When I go to Parisand see the stuff there I want to also take my products to thatlevel,” he says pulling out made to measure shirts in wrinkle free highquality fabric he purchased in Milan just weeks earlier, which cost himthe equivalent of Rs22,000. “My target is that,” he says running theunwrapped shirt sharply in his fingers and referencing itsquality to that which he wants to achieve at Hameedia here.His commitment and dedication for the work andthe enthusiasm to get the knowledge and the quality which want togrant to the customers make Hameedias at today’s privileged position.

Hameedia didn’t get to the point overnight. For nearly one and ahalf decades after taking over his father’s business he learnt thetrade “I was like a salesman, Hussain was cashier and my cousins werepart of the team,” he says during a chat at his modern office whichadjoins a large display area for some of the products available at hisstores. Hussain’s job has scaled up from cashier to officer in charge of everythingbesides design, according to Fouzul. Hameedia started resembling itscurrent form during the 1990s’.Somewhere down the line Mr.Fouzul Hameed also transformed from the guy running a tailor shop at Wellawattejunction to the ideal Sri Lankan metrosexual. However in this whole transformationthe values that underlie Hameedia were not compromised.

 “I will notmislead customers,” he declares of the motivation leading tolaunching his own brands instead of adopting the tested strategy ofselling fakes and duping customers that they are originals. The motivation behind Mr Fouzul need to offer a good shirt or trouser to a customer. Herelished the tailored challenge of making the garment from scratch,explaining the passion simply as, “it’s a lot more fun to do it ourselves,there is no fun in sourcing it.” With thequalities of gentlemen Mr. Fouzul stilldedecated to correct himself as well as his staff members. From the daily complaints and feed backs helearnt things and regardless of the growth Mr Fouzul is still hands-on, on thebusiness. “I am hungry for quality, hungry for style,” he says with a glint inhis eye.

He spends a couple of hours daily on the factory floor ensuringproducts are faultless and inspiring staff strive for zero defects. Products atHameedia don’t have loose stitches or buttons that fall off, sometimes commonin merchandise purchased at other popular department stores. “Every day my teammakes mistakes and I keep on correcting them and suppliers sometimes send thewrong stuff. Of course there are great days when I see great products I’mhappy,” Mr Fouzul who often expresses himself simply explains.                                          Personal Brandingü  Hamideeais tailoring shop owned by Mr Fouzuls grandfather and he is the 3rdgeneration visionary person of Hameedia made as a fashion hub.

ü  Heintroduced fashion to men’s wardrobe and his name always came to mind with thebrands Lebond, envoy and signature which are the famous brands each and everymen well known.ü  MrFouzul always think in fashionably and introducing new fashions, he is thepioneer of groom fashions as well as introducing branded clothes to men’ssegment.  Personal skills elevationHameedia started as a family business and Fouzul Hameed spent his foundational years atHameedia, being involved in tailoring, merchandising, learning to care forclothing as well as bookkeeping under the guidance of his father.

In 1983,Fouzul Hameed took over the reigns of the family business with a passion toreinvent the menswear setting in Sri Lanka. His initial vision was simple -provide a product that benefits society. Thus, 20 years ago, the desire tointroduce a Sri Lankan clothing brand identical with quality for men.ü  Mr Fouzul was a very good observer and he hasthe ability of identification entrepreneurial gap in the market.ü  Hedeveloped the opportunity that he inherent from the family and add hisinnovative ideas to uplift the business from tailor shop to fashion empire.Managerial skills developmentü  MrFouzul followed the clear vision, which is “energize men fashionably”, as amanaging director of Hameedias he made this vison visibly by developing andshowing very well his managerial skills by thinning out the brand “Hameedia” tothe international market. ü  Heact as a member of the team Hameedia by gathering staff around him to developand create innovative brands as well as extent the prevailing brands among theyounger generation and between various age group men.

 Opportunity identificationObservationof things is the path to success of Mr Fouzul according to his speeches, helook around the business environment and recognize the discrepancy at themarket which no one has introduced groom fashions to the market while in thecondition of unlike women, men don’t much botherwith grooming, style and fashion despite their admiration.Networking, collaboration and teamwork forprofessionals  Advice to MBA students ü  Select yourarea and focus it on and try to be a specialist in minimum timeü  Use MBA to decorateyour first degree or first professional qualification and sharpen your talentsü  As MBA studentsthink about the country make use of your knowledge to uplift it.ü  If you likeplease try to enter politics to wipe out this corrupted politics.ü  Always helppoor people and do not forget stage that you started your careerü  Learn andpractice how to share and how to care with others