Division (Gaines). This shows how much value college sports

Division I football and basketball players graduated at an 18-20 percent lower rate than their peers from the years 2006-2012 (Nusbaum). Every year, the NCAA makes millions of dollars from broadcasting their games featuring amateur athletes and it is illegal for any athlete to be paid or receive any form of an endorsement deal. Division I athletes should be able to receive salaries or endorsements to keep them in school and to reward them for the NCAA benefiting financially based on the athletes’ names and performance. The main reason for college is to get a degree. If the NCAA paid athletes or allowed them to receive money, more athletes would stay in school before becoming a professional. In February of 2014, former number one overall pick in the NFL Draft, Jadeveon Clowney was interviewed by the sports broadcasting company ESPN and said “If I would have had the chance to take care of my family through college, I would have probably stayed in college”(Clowney: Pay college athletes). Giving the opportunity to elite players like Clowney to receive money while playing in college would allow them to stay in school and finish their degree before they become a professional athlete and give them a backup option if their sports career failed. Many athletes want the ability to focus on school but they are not always able to do so due to reasons like Clowney faced. Along with staying in school, athletes’ images are used to make money for broadcasting companies and the NCAA. Broadcasting NCAA games has allowed the NCAA to benefit off of their student athlete’s skill without paying the athletes anything. According to Business Insider, the NCAA and Columbia Broadcasting System (CBS) reached a 14-year contract in 2011 that gives the NCAA more than 770 million dollars a year. Then starting in 2025, the NCAA will make 1.1 billion dollars a year (Gaines and Yukari). This agreement allows CBS to televise the annual NCAA March Madness Basketball Tournament. A statistic provided from Business Insider shows that in 2014, 30-second commercials during the NCAA men’s basketball championship game cost 1.49 million dollars compared to 0.52 million dollars in the NBA finals (Gaines). This shows how much value college sports have since it costs more to advertise during a college championship than a professional championship where the players are paid millions. Although CBS has the tournament, NCAA games are broadcasted with many different companies such as ESPN. Last season, according to ESPN Media Zone, the matchup between rivals North Carolina and Duke was the most viewed game of the season with over 3 million views (Volner). This was the most view game because these two teams both featured top-tier talent, North Carolina went on to win the National Championship that year and Duke featured players such as Jayson Tatum and Harry Giles, who were both first round picks in the NBA Draft. These are the players that are raking in money for the NCAA because lots of viewers turn on the T.V. to watch them play. If there weren’t star players like this than the NCAA would likely lose viewership.These are the athletes who deserve money because it is their skill that makes most people watch the games. The topic of paying athletes is disapproved by many people. One argument given is that the majority of schools are not profitable when it comes to sports. According to numbers given by Business Insider, only a small minority of Division I FBS football teams are profitable (Bennett). Because they are not making money, it is not practical for universities to start sending paychecks to all of their athletes. Since that is the case, players do not need to be put on salaries but instead, they should be allowed to receive endorsements. Receiving endorsements would not harm the universities because they are not the ones giving money to the athletes. The players that would likely receive sponsorships are the players that are generating money for the NCAA and their universities. As a result of March Madness generating so much money, an example of an athlete who would receive endorsements is Trae Young. Young is a Point Guard for the University of Oklahoma and is having an incredible season so far and will likely be a top-five pick in the upcoming NBA Draft (Stone).  If Nike wanted to offer him a shoe deal, they would both benefit because he would make money to be able to support himself and Nike would be able to use his name and rising stardom to sell shoes and apparel. Doing this would not hurt the universities financially because they would not be involved or be funding anything. Another argument against paying college athletes is that they are on a full ride scholarship and receiving an education so they don’t need the money. According to an article on CNN, only 3.9 percent of Division I basketball players were drafted into the NBA in 2013 (Ackerman and Scott). This means a very small number of athletes actually end up making a living from sports. After finishing college with a free degree, athletes are in a much better situation to get a job than people without degrees and also graduate debt free unlike some other students graduating from college. Although getting a degree is very important, school is not always made the first priority for some student-athletes and a lot of pressure can be put on athletes according to NFL cornerback Richard Sherman. Sherman stated in a press conference in 2015 that “No, I don’t think college athletes are given enough time to really take advantage of the free education that they’re given, and it’s frustrating because a lot of people get upset with student-athletes and say they’re not focused on school and they’re not taking advantage of the opportunity they’re given” (Volk). Sherman is basically saying that universities are not truly giving them enough time to pursue a degree even though many argue that athletes are benefitting from earning a free degree. Since athletes lack the time to pursue the degree they may like they get degrees that are easy to fit into their schedule and that do not always help after college sports are over and they need a job.Due to the NCAA and universities making money off Division I athletes’ names and performance, college athletes should be able to so as well. Once the NCAA allows athletes to receive the money they deserve, the graduation rates will begin to go up now that they are able to support themselves financially while they get their diploma. If you were in the athletes’ shoes wouldn’t you want to be paid as well?