Deutsche bank resolves the environmental and socialissues by well-structured and target investment which would encourage socialreform. Deutsche Bank as the most significant bank of Germany undertakesessential social responsibilities and have a more constructive role. Forinstance, Deutsche bank collaborated with the non-profit organization to createthe project that was Ready for Finance. It helps entrepreneurs commence abusiness lacking the expertise and essential knowledge to join the capitalmarket. It would provide financial support and individual mentoring orsuggestions from Deutsche Bank to these entrepreneurs. As mentioned by DeutscheBank, Ready for Finance is provided for Social Impact Labs in six citiespresently, like Berlin, Frankfurt, and Hamburg, etc. it was approximately 60startups have profited from the project, and a new objective of this project isto upgrade a further 25 annually. Also, in 2017, Deutsche bank employees tookpart in some Charitable activities.
For example, donating footwear for kids inSouth Africa, or plan fundraising initiatives and Christmas bazaars to assistthe less fortunate in societies around the worldwide. Deutsche Bank employeesand institutional clients have participated in donating the revenues of onetrading day to the charitable project from 2000. These social activities havebuilt a positive socially conscious image and reputation for the Deutsche Banks.
It is beneficial to the further development, and maintain the social standingefficiently at the present stage. As stated by Deutsche Bank, the Global FinancialCrisis’ effect caused the financial corporate culture structure varied in thelong term. Deutsche Bank was decided to transform their operation culture whichis an essential part of the corporate strategy. First, Deutsche bank encouragestheir employees to share and exchange their views. Such as a conversation withthe different level of managers and employees. It would promote the teamworkefficiency and business development. Bank also appreciates the individualparticipation and various viewpoints.
Besides, Deutsche Bank as a multinationalbank established some branches of the worldwide. The employees are recruitedfrom the various countries so that bank would overcome the language barrierseasily and take off national or ethnic background constraints. It would be moreconvenient for information exchange in the world. Furthermore, Deutsche haspaid more attention to their client services. The bank expects to build abeneficial relationship with their clients.
The bank restricted the sale ofcomplex derivatives to clients and focused on clients’ operation belief andvalue. It provided the attitudes and goals of bank employees similar to thedemands of clients and economy.