ABSTRACT Learning is a difficult ground tounderstand, and it has been researched that color helps improve memory, andlearners are able to recall images in color easier than imagines in black andwhite while creating an environment that cultivates learning. Color is thepurest form of energy, it is part of the electromagnetic spectrum, and awavelength that has a magnetic frequency. Colors can influence neurologicalpathways of the brain and can construct a biochemical reaction. Every color hasa different wavelength in which influences our body and brain in unexpectedways. Studies demonstrate that the information travels at the same time toregions of the brain that are responsible for distinguishing movement andchanges. Color helps enhance many sensations of our body, for example, attention,arousal, memory, and learning, Color helps both our sensations, perceptions, andcognitive level of our lives. The different research studies show that color caneither have an influence in learning and memory or it can have no influence at all.Color can have a major influence in memory, attention, and learning.
This paperproses the highlights of the relationship between colors, and memoryperformance. Utilizing the correct color can influence our feelings, memory,and attention when learning. Introduction The world we live in is full ofcolor; color in which has been found to influence and enhance our memoryperformance by increasing our attentional and arousal levels. The amount of color in which we engage inwhile retrieving information is enough to question whether color has enoughinfluence to increase our memory levels. Color provides a powerful stimulus forthe brain while allowing easier learning to understand and recall informationfaster.
Color is fundamental to the human experience it plays a significantrole in our lives and our perception. Researchers thought they haddistinguished this district of color decades prior when they could pinpoint thecolor area in a monkey’s brains. They presumed that the human mind forms color,similarly, to our closest living relatives. The neuroscientist at theUniversity of Harvard utilized the (fMRI)to recognize a region adjacent to, anddifferent from the color center in the monkey’s brain. They concluded that bymeasuring the blood flow to differentiate parts of the brain that are viewedcolor, black, and white images differently.
In conclusion, understanding howcolor works to enhance visual memory for images and presents a broadinformation that measures the contribution to color in the encoding andreignition stages. It is predicted that color enhances memory and presents anadvantage during encoding. “The Effects of Color on Memory” The experiment examined whether colorinfluences memory and learning. In the experiment, 115 college undergraduatesparticipated in the study.
Every participant received packet that consisted ofa list of 20 words. The packet also included a mathematical task a blank recallsheet, and a demographic questionnaire. Every participant received differentcolored sheets, some participants received warm colored (red and yellow), coolcolored (green and blue), or white packets. The participants were given twominutes to memorize the list of words.
They then completed the mathematicaltask. Followed by every participant trying to recall as many words as possibleon the recall sheet, and finally, filling out the demographic questionnaire.The studies independent variable was the colors of the packets, and thedependent variable was the percent of words recalled correctly by theparticipants. The study hypothesized that participants who receivedwarm-colored packets would recall more words rather than the participants whoreceived a cool-colored packet or the white packets. A one-way ANOVA wasconducted to acquire results, and the results showed that the hypothesis failedand there was not a difference in the percentage of words recalled based on thecolor of the packet. Critique There was no distinction for percentreview among color packet categories. A probability that the speculated was notright is that the participants weren’t presented to the hues for a long time,or there was an issue with the shading choice. The colors provided for thepackets were also all very bright, both the blue and the green colors used inthis study were very bright, rather than having calm colors.
The brightness ofthe color could also cause an arousing effect, instead of a calming effect,and, perhaps the amount of arousal that color initiated wasn’t sufficient tocause an increase in memory. Taking everything into account, if this test wasrepeated it may demonstrate valuable if given an alternate approach design. Forinstance, we can choose an alternative of colors, or increment the time ofexposure of the color to the participant. Although the hypothesis failed, thereare many advantages to this research including education. Regarding, the fieldof education, instructors could color coordinate their handouts, assignments,and slideshows to highlight an essential data for students. “The Role of Color in Implicit and Explicit MemoryPerformance” Cognition involves many mentalprocesses, for example perception, attention, memory, and thinking, but cancolor result in improved memory abilities. Color is believed to be the mostimportant visual encounter to human beings and color functions play asignificant role in strengthening memory performance, and an information guideto help channel the human cognitive system.
Vernon and Lloyd-Jones directed anexperiment to examine the effects of color transformation between study andtest from black to white to color on implicit and explicit measuring memoryperformance. Their theory included expecting a shorter reaction time to colorin contrast with non-colored. In experiment 30 colored and 30 non-coloredobjects were utilized. The participants were associated with naming assignmentof the items while in the test stage, and the participants were made a requestto perceive the articles which have been arranged in three distinct conditionswhich included same color, change in color and non-colored. The result revealeda significant effect on a colored object; this meant that the participants tookfaster time to recognize objects in the colored than the non-colored condition.The experiment specified that colored can have a positive influence on memoryperformance. Critique The studies showed that colors canlead to better memory performance.
There are however different investigationsthat demonstrate colors on memory, the viability of color on memory executiondepends on various elements. For example, the consistency colors used means thatthe color presented when the participants are asked to memorize should be thesame with the color shown to them at the time of retrieval. Another factor toois the combination of color, this is important since it can produce a higherlevel of contrast, which can influence memory retention. It was predicted thathigher level of contrast between colors would attract more attention orinformation. Color, therefore, plays an important role in influencing consumerspsychologically, which is characterized by, attention, memory, and learning.
“Doescolor enhance our learning education?” From the above studies, we canconclude that color can produce attention and arousal effect which can enhancememory performance. The experiment willbe using the experimental design. The independent variable for this experimentis the background color and the dependent variable is the number of shapes thatare correctly named by each participant. Participants There were 120 undergraduate studentsfrom psychology classes will participate in the experiment. There will be 40participants in each condition. Therewill be three groups of participants and each group will be given different separatedinto different treatments. The first group will be given an experimentalstimulus with blue colored background slides, while the second group will haveexperimental stimuli with non-colored background slides.
The third group willhave a combination of non-colored and colored background slides. Materials 70 geometrical shapes each will beused, the first set of shapes will be non-colored with black outline and willbe printed on a blue background, the second set of shapes will be colored witha no colored background. The third set consists of 10 geometrical shapes withblue color background and another 10 shapes with the non-color background. Theslides will be, will be presented using PowerPoint through a computer screenand presented in the same order in each condition of shapes.Procedure This experiment will consist of acombination of a study and a test phase.
During the phase, each participantwill be presented with slides consisting of 70 shapes; and each slide will beshown for three seconds. The participants are required to try to remember allthe shapes on the slides to the best of their knowledge. Utilizing color forthe slides has a potential to increase chances of stimuli, retrieve informationsuccessfully, and the choice of colors can also influence human memoryperformance. Expected Results The red background groups did betteron tests of recall and attention to detail, like remembering the shapes andperformed better on tests requiring creation and imagination.
The red group wasable to retain more information about the shapes than the non-colored group thenon-colored with black outline background had a difficult time reteaminginformation and shapes. Color images were reported to have better memory recognitionred background, but the differences were small.