A marketing strategy is a plan of action designed to promoteand sell a product or service. Two-waycommunication: “Two-way communication is when one person is the sender andthey transmit a message to another person, who is the receiver. When thereceiver gets the message, they send back a response, acknowledging the messagewas received.” (https://study.com/academy/lesson/what-is-two-way-communication-definition-systems-examples.html)Limited attentionspans: a limited amount of time a person can spend on a task withoutbecoming distracted. Information overload:this means when you have to much information and you cannot resolve anissue and effectively make a decision. Also the amount of information exceedsits processing capacity.
Time poverty: “Money-rich,time-poor is an expression which arose in Britain at the end of the 20thcentury to describe groups of people who, whilst having a high disposableincome through well-paid employment, have relatively little leisure time as aresult. Time poverty has also been coined as a noun for the phenomenon.” (https://en.wikipedia.
org/wiki/Money-rich,_time-poor)Dual screening andmultitasking: computers within the business handle multiple tasks bysharing processor resources (multi-platform marketing campaigns). Dualscreening is using more than one device to advertise and promote theirbusiness, product or service. This is used because more regularly people areusing more than one device throughout the day meaning that they can potentiallysee the advert multiple times. This will more likely catch their attention andthey’ll be interested to look or research more about the business. Mass vs nichemarketing.
Mass marketing is used to target a large audience and usesmass media, essentially meaning your trying to market overall demographics.Niche marketing is selling or promoting a product or service to a specificsegment of the market. The difference in niche marketing has more limits andspecifics whereas mass marketing allows a wider range, larger scale and caninform many more customers. When using a niche market, you can build brandloyalty, decrease competition and give market insight. Mass marketing on theother hand is easier to handle/ manage, is cost effective and quicker to set upmeaning it’ll be useful for time and cost efficiency.
Push vs pull. Simply put, the two factors are used but have a differentapproach to a customer. Push marketing is taking products and ideas and pushingthem onto people. However, pull marketing is all about drawing the customers interestin the business, product or service. Examples of the push factor are: tradeshow promotions, direct selling to customers in showrooms or face to face,point of sales display, packaging design to encourage purchase etc.
pullexamples include: advertising and mass media promotion, word of mouthreferrals, customer relationship management, sales, promotions and discounts.All of these are examples used daily to help give information and improvepossibility of purchase.