9 Content Marketing Trends to Look Forward to in 2018 The worldof content marketing is moving ahead for better outcomes. Traditional marketingis moving toward digital marketing to grab the attention of maximum customers.
Organizations that made an investment in content marketing in current years arereaping its benefits. Website content plays an important role in branding andmarketing. The internet space is consistently evolving and your old contentmarketing strategy can’t survive. If you want to stay ahead in the competition,you should move with the changing trends. Here are 9 content marketing trendsto look forward to in 2018.
1) Changing Formats It meansthe changing roles of content and method of content roiling. To experiencesuccess, the brands should flood their audience with quality content and followmedia publishing approach. Now, you can’t work with a team of writers. Youshould have a broad strategy and a group of diverse skills and talent. It isessential to grow your content writing team. Yourteam should have talented people for:• Productionand editing of video• Graphicdesign, editing and illustration• Audioproduction and editing skills• Optimizationof content across numerous formats• Promotionand distribution of content• Campaignmanagement, strategy execution and development• Brandingand communications• Mediabuying and marketing• Metrics,reporting and analyticsFor thesuccess of your organization, you have to tactically spread content. You shouldhave a good strategy to use social media channels.
2) IOT (Internet ofThings) is Improving ContentCustomerswill not lock on a screen to get content. To bring improvement, the IOT(Internet of Things) offer eyes and hands free devices. Technology like Cortanaand Siri respond to your talks and answer your questions. Alexa is anotherdoorway to get content digitally. Numerous organizations are already usingAlexa to share content with wider audience without binding them to a specificscreen. You have to evaluate the behaviors and lifestyle of your targetaudience instead of sharing content on blogs. Nowadays, blogs are also replacedby vlogs.
3) Transparency isEverythingNowadays,numerous consumers get irritated with brand advertising. They need transparencyand authenticity of brands instead of fake promises. Brands often try to tietheir marketing efforts in a cause marketing, but cautious customers find thedesperate promotional efforts. Customers simply feel that the company isdishonest. People rely more on recommendations from other people, brandedwebsites and articles on newspaper.