Conservation of tigers has
numerous advantages viz. Promotion of cultural services, increase in carbon
storage and sequestration, poverty alleviation, watershed protection, natural hazard
regulation, sustaining food security and agriculture services, improvement of
medical services and ecotourism due to tigers is  an umbrella species, if tigers are protected
their landscape also remains protected along with other endangered species and
their habitats. The study area has 60+ tigers and about 0.3 million people
directly or indirectly depend on these tigers and their occupation ranges from Rag
piker to hoteliers tycoons. Therefore all livelihood sources are directly and
indirectly based on tiger tourism services. The study will look at the existing management plan of branding and
marketing of the tiger ecosystem services and will suggest better management strategy
for man-tiger relationship. It is a micro
level study about branding of tiger tourism and it will be base primary and secondary database. But mainly focused
on qualitative data and will be use of content and framework analysis (numerous
techniques, methods, skills, and
ideas) for the inclusive, holistic and
sustainable development of tiger ecosystem services. This services will be
analysis through supporting, provisioning, regulating and cultural services.
But cultural services are most strong among all of them. At present, the growing demand for these services has put an immense burden on the ecosystem, and under such
a scenario, tiger-tourism is an additional stressor. Therefore sustainable branding
of tiger tourism is required for healthy men-environment relationship. Finally, this research will be outcome with the sustainable branding of tiger tourism, maximum public
participation, community development, Consensus building for management, and
result will be assist for to develop holistic, inclusive and sustainable
development all stakeholders, who are associated with tiger tourism services.