Conservation of tigers hasnumerous advantages viz.
Promotion of cultural services, increase in carbonstorage and sequestration, poverty alleviation, watershed protection, natural hazardregulation, sustaining food security and agriculture services, improvement ofmedical services and ecotourism due to tigers is an umbrella species, if tigers are protectedtheir landscape also remains protected along with other endangered species andtheir habitats. The study area has 60+ tigers and about 0.3 million peopledirectly or indirectly depend on these tigers and their occupation ranges from Ragpiker to hoteliers tycoons. Therefore all livelihood sources are directly andindirectly based on tiger tourism services. The study will look at the existing management plan of branding andmarketing of the tiger ecosystem services and will suggest better management strategyfor man-tiger relationship.
It is a microlevel study about branding of tiger tourism and it will be base primary and secondary database. But mainly focusedon qualitative data and will be use of content and framework analysis (numeroustechniques, methods, skills, andideas) for the inclusive, holistic andsustainable development of tiger ecosystem services. This services will beanalysis through supporting, provisioning, regulating and cultural services.But cultural services are most strong among all of them. At present, the growing demand for these services has put an immense burden on the ecosystem, and under sucha scenario, tiger-tourism is an additional stressor.
Therefore sustainable brandingof tiger tourism is required for healthy men-environment relationship. Finally, this research will be outcome with the sustainable branding of tiger tourism, maximum publicparticipation, community development, Consensus building for management, andresult will be assist for to develop holistic, inclusive and sustainabledevelopment all stakeholders, who are associated with tiger tourism services.