There is no way for segment market users. Company
will using different variable segments or a combination
of the best ways to view the structure of the market. When it is related
to market strategy and e-mail campaigns for example, it is key to company success.
Market segmentation is a marketing way to company target their market become in a smaller groups and more
manageable. Procter and gamble focus on product that always be a daily needs
for consumers. Through
market segmentation, Procter and Gamble has divided large and
heterogeneous markets into smaller segments that can be achieved more
efficiently and effectively with products and services that match their unique
needs. The market segmentation of company to success must expanded to globally.
So, because the company has global expansion, as well as its market segmentation.
Market segments also allow companies to provide better services to customers by
identifying and marketing their different products to different users.
Brand positioning strategies
Fixing brand positioning strategy identifies the basis of
which company expect to their brand purchased with priority for competition. The content appears directly on the product or service
and the needs of the user base intended to be filled. Company
should clearly state the basic benefits of product promised by the brand and
which are the most basis for purchase. Then, brand positioning strategies
also must be include the product feature statements that make this possible
benefit and the desired or character to build for the brand. Procter and
Gamble is the largest manufacturer of branded products for household. Procter and
Gamble increase investment in its digital capabilities, as it recognizes it
should have a stronger brand position. The company brand positioning strategies
determined to be a more efficient business that can respond quickly to new
consumer trends .